Saka, Serkan
Assistant Professor of Marketing
Department of Marketing and Business Analytics
Lucas College and Graduate School of Business
Office: Business Tower 759
Preferred: serkan.saka@sjsu.edu
Education
Ph.D., Marketing, University of Illinois Chicago
M.S., Marketing, University of Cincinnati
B.S., Marketing, Penn State University
Bio
Dr. Serkan Saka is an Assistant Professor of Marketing at San José State University. He earned his Ph.D. in Marketing from the University of Illinois Chicago, his M.S. in Marketing from the University of Cincinnati, and his B.S. in Marketing from Penn State University. Dr. Saka’s research focuses on consumer behavior, particularly how marketing impacts consumer well-being, activism, and human interactions with AI. Before entering academia, he worked in pricing, brand management, and sales across a range of industries.